I appreciate what you said. I often thought the same. In essence - one first has to have something worth marketing before embarking on marketing campaign. Just one thing though - neither Orwell nor Hemingway or many of other great writers had to concern themselves with seemingly endless social platforms or self-marketing, or attracting followers or anything of sorts. Which, in my view, is one of the reasons they produced time-enduring literature, while we navigate our ways through hyper production of content. For what is worth I believe that one night spent in some dusty pub discussing book ideas, as was once writers' habit, was more productive to the writers and their readers, then any number of internet based platforms offered as replacements.